Find the useful idea
Audience, context and constraints create the brief.
Creative tracks
Design starts where the work will appear.
Brand, packaging, campaign and digital outputs need different working systems.
Audience, context and constraints create the brief.
Type, colour, image and layout rules are connected.
Turn it into a system
Type, colour, image and layout rules are connected.
Prepare real formats
Production files are shaped for actual use.
Before work is agreed